Elevates the power of displays to enhance any business

Samsung MagicINFO™ is an all-in-one solution supporting content, device and data management. From content creation to publication and monitoring, users can manage content and devices on a single platform. MagicINFO™ can analyze playback data and even sales data together to provide marketing performance report.

What is Samsung MagicINFO

Bring content to life with intuitive, powerful functionality

MagicINFO™ is built from three main components that work together to deliver full-scale communications: Author, Server and Player. With Author, interact with easy-to-use content creation tools within an intuitive interface. Server provides comprehensive content management for easy scheduling, playlist arrangement and content distribution. Player enables content to be played in nearly any format without the use of external software or hardware.

What is Samsung MagicINFO

Discover the difference of MagicINFO™

Industry-leading security

To protect customers against new security threats, Samsung specifically sought ISO* certification as it is the mostly widely recognized and used security standard today. After an extensive review process, Samsung was ISO27001 and ISO27701 certified. MagicINFO is the 1st solution in the signage industry to acquire the both certifications. MagicINFO provides the highest level of security in the digital signage industry and is officially recognized worldwide.

*ISO: International Organization for Standardization

Samsung MagicInfo Security

One-Stop Device and Content Management

Users can remotely manage everything on a single platform to control display content, access hardware settings and troubleshoot issues. MagicINFO™ even syncs with your existing management software. Enhanced device management enables advanced device health checks and firmware target updates.

Samsung MagicInfo

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Expanded insight with proof of play analysis

MagicINFO™ Insight collects and analyzes Proof of Play (PoP) history from multiple displays, and the enhanced insight dashboard provides more tools to optimize content. MagicINFO Insight creates detailed performance reports that show content ROI with custom 3D charts for more visual analysis.

Samsung MagicInfo

Powerful playback supporting real-time modification

By uploading sales data to the platform, MagicINFO can compare content plays versus actual item sales to determine correlations and effectiveness. It helps businesses know what content is working effectively and what is not, allowing for real-time modifications to provide maximum return.

Screen for Storefront Windows


Magic INFO Server

MagicINFO Server

Intelligent content and device management

MagicINFO Server drives a more convenient and efficient management experience through an intuitive user menu and extensive content and playlist management options. It allows you to create playlists from various content types and enables easy scheduling, in-depth monitoring and control capabilities to connected displays.

MagicINFO Server
MagicINFO Server

Conditional scheduling

MagicINFO Server enables users to remotely control important display settings from anywhere with an intuitive mirroring interface, which functions as though users were standing right in front of the display. The details of any hardware errors and warnings are also provided so that users can diagnose any issues, identify the cause and solve it via a web manual. Users are alerted of any content or device errors, provided by monitoring capabilities on a single dashboard and shared via email notifications for maximum efficiency.

MagicINFO Server

Dynamic content distribution

MagicINFO Server can deploy up to ten multi-channels that have been scheduled, as well as easily create multiple frames within a single display panel, each with the ability to play its own unique content. Server also prevents any gaps in delivering critical content through a backup play setting that transfers content to a secondary display if the main device is out of order, ensuring there is no disruption to the business.

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MagicINFO Server

Full network monitoring

MagicINFO Server enables users to monitor the health of the full network to ensure maximum efficiency at all times. When an error is detected, the system provides alerts and warnings on a single dashboard and shares with relevant stakeholders through email notifications.

MagicINFO Server

Enhanced remote control

When an error is detected, MagicINFO Server now makes it easier to diagnose and address issues remotely. Using Multi Screen remote control, users can view and interact with multiple screens in order to better diagnose an issue. With Screen Monitoring control, users can control on and off the screen shown and each display and with the remote management function, can be turned on and off directly from the server.

MagicINFO Server

Comprehensive security protection

With MagicINFO Server, users can monitor and control the security settings of all displays, including network port access, USB navigation, Wi-Fi and Bluetooth connection, as well as the smart download feature based on the security and device policy of each feature.

MagicINFO Author

MagicINFO Author

Compelling and convenient content creation

Create dynamic, high-quality content that will capture your audience’s attention with MagicINFO Author. The comprehensive platform provides users with intuitive and easy-to-use content creation tools that simplify web content authoring – no coding required. MagicINFO Author is fully flexible for custom content creation, allowing users to upload custom fonts and have more control over their message to ensure full adherence to established brand guidelines. Support for widget integration, QR code creation and variable tags encourage customer interactions after the initial viewing for increased engagement.

MagicINFO Author

Complete customization

MagicINFO Author provides various embedded components for optimized content creation. Built-in templates and clip art, including decorative stickers and stamps, make content more visually appealing and grab the attention of consumers. Dynamic visual effects can also be added, bringing content to life with options such as snow, rain, confetti and smoke. Additionally, Author supports built-in applications, including Media RSS, for full user integration.

MagicINFO Author

Web content construction with no coding needed*

MagicINFO Author makes it easier than ever to create web content, including HTML, CSS and JavaScript, without any coding required. A host of new embedded web components are available, allowing users to easily access widgets and upload their own custom web elements. These include custom design fonts to make their content stand out and ensure it aligns with any established brand guidelines, in addition to fully customized web effects for dynamic and engaging content.

*Features listed here are only supported for content created specifically for W player.

MagicINFO Author

Intuitive features for enhanced user experience

Custom font designs can be uploaded by users for fully customized content which aligns with established brand guidelines. Simple tagging of devices to a single URL destination means only one URL address is needed to access and edit content. Users can lock specific parts of content to prevent other users from modifying, while having the ability to also lock any element by size, position or design style. This allows for the localization of content, without changing key brand content such as logos.

MagicINFO Player

Screen for Storefront Windows

MagicINFO Player is compatible with multiple web formats and standards, allowing rich content playback for optimum business flexibility. Now, Samsung is providing the W player API to businesses to unlock real-time web content modification for more agile updates. Users can modify HTML content using the web author and API guide or can update external data via the UDP port or Datalink to change elements including POS data and order confirmation displays. Once updated, MagicINFO Player’s enhanced playback functionality provides advanced graphic performance and showcasing content in 8K quality.

Eye-catching performance

MagicINFO Player provides each user with advanced graphic performance capability to showcase content in 8K quality for enhanced customer engagement. Player can also deliver up to three simultaneous FHD quality videos from multiple sources, in both portrait and landscape. These features are supported by seamless transitioning, preventing any lag or streaming delay while also eliminating black screens or gaps as content transitions to ensure customer attention is captured – and maintained.

Smart download for more efficient content delivery

MagicINFO Player is supported by an advanced smart download feature, meaning the Player downloads content from the MagicINFO Server before distributing to other players via an internal network. This ensures the Server must only execute one data transition, avoiding any unnecessary network traffic and creating a more efficient process.

Web content compatibility

Users can experience MagicINFO while using current web technology or upgrade the app at any time to use new features when the latest server is available. And with the W player API, web content can be modified in real time for immediate use onthe display.

MagicINFO Insight

Expanded insight with proof of play analysis

Marketing with data-driven insights can be the difference maker between your business and the competition. MagicINFOTM Insight collects and analyzes Proof of Play (PoP) history from multiple displays, and now the enhanced insight dashboard provides more tools to get the most out of content. Insight creates detailed performance reports for advertisers and can show content ROI with custom 3D charts for more visual analysis.

MagicINFO Insight

What can MagicINFO Insight do for you?

MagicINFO Insight

Customizable content management

Collect and analyze Proof of Play (PoP) history from multiple displays, and with the enhanced insight dashboard, get the most out of content with more tools. Now, users can set and manage the index any way they want, including by brand name, weather, and region. Analyze ads by regional performance or by different environmental factors to show performance during different types of weather.

MagicINFO Insight

Get In Touch

Seamless data upload

Now it’s easier than ever to upload sales data from different store’s POS terminal. MagicINFO 9 identifies and maps five essential data points key to analysis regardless of POS systems across regions, making it simpler and faster to compare data. Businesses can compare performance against real sales data to create new goals and plans, rather than analyzing separately. Plus, the analysis accounts for environmental factors including weather data.

MagicINFO Insight

Content ROI analysis

MagicINFO provides simplified content ROI analysis that helps businesses plan for the future. By uploading sales data to the platform, MagicINFO can compare content plays versus actual item sales to determine correlations and effectiveness. It helps businesses know what content is working effectively and what is not, allowing for real-time the modifications to provide maximum return.

MagicINFO Express

MagicInfo Express

MagicInfo Express 2 is free, simple yet powerful design tools for your business. Create and play your own in-store content, menu boards, promotions, welcome screens and slideshows to complement and reinforce your unique business environment. It’s fast, easy and stress-free!!

MagicInfo Express 2 allows you to create content with ease using various layouts. Using MagicInfo Express 2, create and manage schedules to play content on Samsung display devices at a specific time.

Main Features

QUICK START guides you through the fast and easy content creation process. After choosing a usage type, your images are automatically populated into appropriate layouts from the free template library. Then, it’s just a few simple steps to tailor your design, schedule and send.

CUSTOM DESIGN lets you choose any of the templates and make your own in-store content using our powerful design tools.

AD CLIP produces a stunning, professional looking video that is sure to wow your customers.

MagicInfo Express 2
MagicInfo Express 2
MagicInfo Express 2
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MagicINFO Datalink

MagicInfo Datalink

Dynamic, real-time data delivery without interruptions

MagicINFO Datalink delivers up-to-date information with simplified, real-time content management, by pulling external data from the customer database and sending to the MagicINFO Player. Users can create dynamic content with MagicINFO Datalink, adapting elements such as changes in price, exchange rates and interest rates, all of which can change in real time. This capability allows users to customize and display impactful information, streamlining content management, minimizing operation cost and with a host of new features also now added, MagicINFO Datalink ensures maximum business performance.

MagicInfo Datalink

What can MagicINFO Datalink do for you?

MagicInfo Datalink

Simple data integration and utilization

MagicINFO Datalink supports dynamic information delivery, presenting up-to-the-minute data for a straightforward, efficient and real time user experience. MagicINFO Datalink also supports a variety of user databases and doesn’t require any separate middleware to connect user data to the platform, making it easy no matter what infrastructure a user has in place. MagicINFO Datalink provides a straightforward drop-down menu for SQL, even without user knowledge of SQL language.

MagicInfo Datalink

Increased operational efficiency

MagicINFO Datalink utilizes data caching by analyzing data before downloading to the player to determine if there is a change in the data or not, with only new data being downloaded to eliminate unnecessary traffic. MagicINFO Datalink also supports data pushing, meaning that when the data is updated, the database sends only updated content to datalink even before set cycle. Finally, multi-thread communication with multiple servers simultaneously, vastly improves data transmission rates in larger organizations and infrastructures.

MagicInfo Datalink

Enhanced features and functionality

MagicINFO Datalink features backup solution that regularly saves the last 24 hours of data in XML format so if there is any network disruption, displays can showcase the right content based on matching the time. In addition to text data, Datalink also supports a versatile range of media content including video and images for any business need. For efficient operation, admin users can assign proper organization access to each data module, setting restrictions and ensuring appropriate management of data and content.

MagicINFO Cloud

MagicINFO Cloud

The cloud-hosted and managed service

During these times of change, early adopters have fully embraced Cloud Technologies. Samsung is changing the way businesses bring content to life with MagicINFO Cloud, a complete digital signage content management software solution.

Building upon the success of the existing MagicINFO platform, the cloud-hosted and managed service provides customers with an easy, reliable and affordable web-based offering for the creation, scheduling and delivery of eye-catching content across digital signage networks. Enhanced by data-driven insights, MagicINFO Cloud gives businesses web-accessible control over a variety of displays, a single point platform to create and distribute content, manage and control your connected display end points and an optimized workflow to run seamless media from content creation, publishing through to device management.

MagicINFO Cloud

The optimal and cost-effective way of operating Samsung Digital Signage

There’s no need for upfront licensing fees or the stress of setting up your own servers (and maintaining them). Focus your energy on elevating and delivering your messaging across your Samsung digital displays, while our experts manage the rest on powerful, dedicated servers. No hidden costs or extras -just one all-inclusive price per year. Samsung’s MagicINFO managed solution is an intuitive service that:

  • Provides web-accessible control over a variety of Samsung commercial displays (from standalone units to video walls).
  • Offers a single-point platform to create and distribute content, remotely and collaboratively, anywhere in the world.
  • Offers optional in-house support, from our pool of Samsung experts to guide you through your digital journey.

Harness the power of Samsung MagicINFO, the all-inclusive digital signage platform that offers seamlessly-integrated software and hardware management tools, now in a cloud-hosted managed solution.

What type of display can be used with MagicINFO?

NEC E Series Professional Displays for Stores

You need a Samsung Smart signage display with a built in S-player.

In order to use MagicINFO you need Samsung Smart signage displays with a built-in S-player. Check out our full line up of Samsung displays.

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Talk to our experts

TimeLine ProAV is the all-in-one specialist for data-driven future ready digital signage solutions on the Samsung MagicINFO platform. Supporting enterprises and businesses that want to achieve more through effective communication by using the MagicINFO digital signage system. Backed up with more than 15 years of experience in training, support, and consultancy we offer our solutions at the best price with the highest service.

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